Name: Keywords: Topic: URL: Additional info:

START

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START

Please enter some details about yourself and your organization. We will then send a link to load and modify this case to the email address you provide.
Make sure to double-check your email address for correctness, as it is key to saving your case.

EVIDENCE BASE

By the end of this step, you have a thorough understanding of the health topic, what can be changed to improve health, and what communication strategies work best for the topic.

EVIDENCE BASE

What is the evidence about the health topic?

How has communication been used successfully and unsuccessfully before?

What is the best practice for this purpose?

CAPACITY

By the end of this step, you have assessed the capabilities and capacity of the human resources available and strengthened where necessary.

CAPACITY

Do you have the right people for the job?

FUNCTION

By the end of this step, you have analyzed the problem, the causes of the problem, and know the role that communication will play in your overarching strategy so that you have clear communication objectives.

FUNCTION

What is the role of communication here?

How does it integrate and support other effort to improve health and influence health behavior?

What is the desired outcome?

  • WHAT IS THE ROLE OF COMMUNICATION HERE?

  • WHAT IS THE DESIRED OUTCOME?

  • HOW DOES IT INTEGRATE AND SUPPORT OTHER EFFORTS TO IMPROVE HEALTH AND INFLUENCE HEALTH BEHAVIOR?

CONTEXTUAL ANALYSIS

By the end of this step:

  • You know what type of communication this is (eg crisis, risk, educational, behavior change).
  • You understand the financial situation. The budget may be a fixed limitation affecting message development, or there may be some flexibility to bid for funding as part of the iteration of communication.
  • You are aware of political imperatives affecting the communication, as well as how it could be misreported or distorted by others.
  • You understand the target audience for each message. You have collected information about them (such as through focus groups and surveys). You know their health literacy and other key influencing factors (sociodemographic, psychosocial, behavioral). You know who they trust and who influences them. You know where they get their information, what media they use, how they use it, and how much they use.
  • You have considered your target populations and ensured communication is accessible to all segments (eg, those with visual or hearing impairments, homeless, different cultural groups, low health literacy groups, prison populations)

CONTEXTUAL ANALYSIS

What type of communication is this?

What is the budget? How much money do we need?

Are there mandates, politics or other considerations?

Who is your target audience for the communication?

What does your target audience know and believe?

What is their health literacy?

What are their media patterns?

Who does your target audience trust?

DEVELOP MESSAGE

By the end of this step:

  • You have adhered to the ADD five Ws of message design.
  • You have pre-tested the messages and made changes required

DEVELOP MESSAGE

Have you used the 5 W’s of message design?

Are messages consistent with objectives?

Are they simple to understand and intuitive?

Have you pre-tested them and made revisions?

HAVE THE FIVE W’S BEEN USED?

1
2
3

WHY ARE YOU COMMUNICATING?

WHO DO YOU NEED TO COMMUNICATE WITH?

WHERE WILL YOU REACH THE TARGET OF YOUR COMMUNICATION?

4
5

WHAT STRATEGIES WILL YOU USE TO COMMUNICATE?

WHEN WILL YOU COMMUNICATE TO WHOM?

TEST AND REFINE

By the end of this step:

  • You have prototyped your communication and tried it out with some of the target audience.
  • You have taken on their feedback and refined it for maximum impact.

TEST AND REFINE

Will your communication actually work?

What improvements can we make?

IMPLEMENT

By the end of this step, you have implemented the communication.

IMPLEMENT

Did you deliver the communication?

When (what days, weeks, months?) enter dates in days / months/ years

Where?

SHARE

By the end of this step, your communication evidence is available around the globe.

SHARE

Have you added the information and experiences into the ADD e-archive?

Are there any aspects of your case that you want to
stay confidential (data are part of evidence, but certain aspects are de-identified?) If yes, what and why?

DOCUMENT

By the end of this step, you have recorded all aspects of the communication process, to help with evaluation and understanding. You have recorded any deviations from the communication plan and described why changes were made.

DOCUMENT

Are you capturing key information on the communication?

Have you inserted it into the ADD reporting template?

EVALUATE
  • HAS THE COMMUNICATION BEEN EVALUATED FOR REACH AND IMPACT?

By the end of this step, you have evaluated the impact of the communication and included this learning in your documentation.

EVALUATE

Has the communication been evaluated for reach and impact?

What are the findings:
a. Outcomes?
b. Lessons learned?